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Exploring Foreign Tourists’ Image of Tanzania: A Factorial Analysis Approach

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dc.creator Nandonde, Felix Adamu
dc.date 2020-10-23T14:21:00Z
dc.date 2020-10-23T14:21:00Z
dc.date 2015
dc.date.accessioned 2022-10-25T08:50:20Z
dc.date.available 2022-10-25T08:50:20Z
dc.identifier https://www.suaire.sua.ac.tz/handle/123456789/3298
dc.identifier.uri http://hdl.handle.net/123456789/90070
dc.description In the last decade, the economy of African continent and Tanzania in particular has witnessed a business boom of the tourism sector. While the sector has continued to grow and become a dependable source of direct and indirect employment to youths in urban and rural areas, the sector has been awash with challenges. These challenges include terrorism attacks, energy crises and poor infrastructure. However, the impact of these challenges on the image of Tanzania as a tourist destination has not received the deserved attention. This study explores the perception of visitors towards Tanzania as a tourist destination after they have completed their tourist visit. This study employs factor analysis technique to explore country destination image. Questionnaires were administered to visitors at some of the tourists’ hotels and Julius Kamabarage Nyerere International Airport (as a major exit point) in the country. Frontline employees, various tourist sites and access to services emerged to be strong tourist destination image factors. This implies that the efforts of marketing tourism destination should focus on promoting all the sites the country has.
dc.format application/pdf
dc.publisher Routledge
dc.subject Destination Image, Tanzania, Factor Analysis
dc.title Exploring Foreign Tourists’ Image of Tanzania: A Factorial Analysis Approach
dc.type Article


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