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Testing the Moderation Effect of Hotel Ambience on the Relationships Among Social Comparison, Affect, Satisfaction, and Behavioral Intentions

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dc.creator Jani, Dev
dc.creator Han, Heesup
dc.date 2016-06-07T10:17:21Z
dc.date 2016-06-07T10:17:21Z
dc.date 2014
dc.date.accessioned 2018-04-18T12:36:46Z
dc.date.available 2018-04-18T12:36:46Z
dc.identifier Jani, D. and Han, H., 2014. Testing the moderation effect of hotel ambience on the relationships among social comparison, affect, satisfaction, and behavioral intentions. Journal of Travel & Tourism Marketing, 31(6), pp.731-746.
dc.identifier http://hdl.handle.net/20.500.11810/2407
dc.identifier 10.1080/10548408.2014.888967
dc.identifier.uri http://hdl.handle.net/20.500.11810/2407
dc.description Full text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/10548408.2014.888967
dc.description This study incorporated the social service environment in the hotel guest affect-satisfaction-behavioral intention model in order to elucidate the effect of social comparison on consumption-based affect by factoring in the moderation effect of hotel ambience on relationships. Structural equation modeling of survey data from hotel guests revealed that social comparison significantly influences hotel guests' affect, and that affect has a critical role in inducing satisfaction and behavioral intentions. Hotel ambience moderates the model's relationships - high ambience strengthens the relationships more so than low ambience. Results affirm the inclusion of social environments in predicting hotel guest experiences and shed light on managerial implications for bettering service provision.
dc.language en
dc.subject Social comparison
dc.subject Hotel ambience
dc.subject Affect
dc.subject Behavioral intentions
dc.title Testing the Moderation Effect of Hotel Ambience on the Relationships Among Social Comparison, Affect, Satisfaction, and Behavioral Intentions
dc.type Journal Article


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