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Big Five Factors of Personality and Tourists' Internet Search Behavior

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dc.creator Jani, Dev
dc.creator Jang, Jun H.
dc.creator Hwang, Yeong H.
dc.date 2016-06-07T10:33:17Z
dc.date 2016-06-07T10:33:17Z
dc.date 2014
dc.date.accessioned 2018-04-18T12:36:46Z
dc.date.available 2018-04-18T12:36:46Z
dc.identifier Jani, D., Jang, J.H. and Hwang, Y.H., 2014. Big Five Factors of Personality and Tourists' Internet Search Behavior. Asia Pacific Journal of Tourism Research, 19(5), pp.600-615.
dc.identifier http://hdl.handle.net/20.500.11810/2408
dc.identifier 10.1080/10941665.2013.773922
dc.identifier.uri http://hdl.handle.net/20.500.11810/2408
dc.description Full text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/10941665.2013.773922
dc.description This study aimed at relating tourists' Internet search behaviors and the Big Five Factors (BFF) of personality to identify personality items that better predict tourists' Internet search behaviors. Survey data from domestic tourists to a metropolitan city in South Korea was used to empirically examine the relationships. Results indicate that travel information sought through the Internet vary with the BFF with the exception of extraversion, and the Internet channels used for travel information search also varied with the BFF with the exception of conscientiousness. The Internet is more widely used as a source of travel information but less for travel purchases. The results also suggest that the responses to some BFF items can substantially improve the predictability of tourists' Internet search behaviors. Implications for the use of the BFF in designing travel information systems are addressed.
dc.language en
dc.publisher Taylor and Francis
dc.subject Big five factors
dc.subject Personality
dc.subject Internet search behavior
dc.subject Tourist
dc.title Big Five Factors of Personality and Tourists' Internet Search Behavior
dc.type Journal Article


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