| dc.creator |
Richard, Evelyn M |
|
| dc.creator |
Mandari, Eliamringi |
|
| dc.date |
2019-06-26T09:28:15Z |
|
| dc.date |
2019-06-26T09:28:15Z |
|
| dc.date |
2017 |
|
| dc.date.accessioned |
2021-05-07T11:55:01Z |
|
| dc.date.available |
2021-05-07T11:55:01Z |
|
| dc.identifier |
http://hdl.handle.net/20.500.11810/5263 |
|
| dc.identifier.uri |
http://hdl.handle.net/20.500.11810/5263 |
|
| dc.description |
The study assessed key factors that influence the usage of mobile banking
services in Tanzania using TAM and transaction theory. A sample of 120 mobile
phone users collected through a structured questionnaire was used. Descriptive,
Pearson correlation and multiple regressions were employed for analysis. The
study found that customers’ awareness and perceived ease of use have a
significant positive influence while perceived risk and transaction cost have a
significant negative influence on the usage of mobile banking services.
Customers’ awareness and perceived ease of use have relatively greater
influence on the usage of mobile banking services than perceived risk and
transaction costs. |
|
| dc.subject |
Factors; Mobile Banking Services; Tanzania |
|
| dc.title |
Factors Influencing Usage of Mobile Banking Services: The Case Of Ilala District In Tanzania. |
|
| dc.type |
Journal Article, Peer Reviewed |
|