Language use in the portrayal of both women and men in HIV/AIDS public sensitization texts in the Tanzanian mass media

Pambila, Mwema Felix

dc.creator	Pambila, Mwema Felix
dc.date	2021-05-27T08:33:31Z
dc.date	2021-05-27T08:33:31Z
dc.date	2015
dc.date.accessioned	2022-10-20T12:01:05Z
dc.date.available	2022-10-20T12:01:05Z
dc.identifier	Pambila, M. F. (2015). Language use in the portrayal of both women and men in HIV/AIDS public sensitization texts in the Tanzanian mass media. Research on Humanities and Social Sciences, 5(21), 65-75.
dc.identifier	URL: https://www.iiste.org/Journals/index.php/RHSS/article/view/27093
dc.identifier	http://hdl.handle.net/20.500.12661/3241
dc.identifier.uri	http://hdl.handle.net/20.500.12661/3241
dc.description	Abstract. Full text article available at https://www.iiste.org/Journals/index.php/RHSS/article/view/27093
dc.description	This research paper aimed at exploring how women and men are portrayed in HIV/AIDS public sensitization texts in the Tanzanian mass media. The research was carried out in Dodoma region, Dodoma municipality in central Tanzania. The data was collected in both print and electronic media. Since it is a qualitative research, I analyzed the concepts by describing the essential and core concepts; interpretation of data whereby the issue is studied and described within the broader context to add meaning to the data. In order to explore the social construction of gender roles in language use, I relied on the Feminism Theory (FT) and Critical Discourse Analysis (CDA), which contends that there is a close relationship between language and power and that language can lead to imbalance power relations.The study reveals that women and men are portrayed differently. Men are shown as active; they are the ones who matter, while women are shown as passive or second class human beings. In the anti-HIV/AIDS discourse, men are portrayed as the ones who are main users of condoms while women are depicted as passive objects. This means that, women have no power over the act of safe sex since they depend on men who decide on whether to use condoms or not.
dc.language	en
dc.publisher	IISTE
dc.subject	Public sensitization
dc.subject	HIV
dc.subject	AIDS
dc.subject	HIV/AIDS
dc.subject	Human Immunodeficiency Virus
dc.subject	Acquired Immunodeficiency Syndrome
dc.subject	Mass media
dc.subject	Safe sex
dc.subject	Condoms
dc.subject	Gender stereotypes
dc.subject	Critical discourse analysis
dc.title	Language use in the portrayal of both women and men in HIV/AIDS public sensitization texts in the Tanzanian mass media
dc.type	Article