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The study, was based on assessing the factors affecting small business of sunflower products in Dodoma Municipality. It focused on assessing key factors such as entrepreneurship skills, Government intervention and contribution of marketing management, in the development of small business of sunflower products in Tanzania. The study has employed a case study design. Respondents were entrepreneurs, government officials and Dodoma Municipal dwellers. The sample consisted of one hundred respondents. Respondents were randomly selected for questionnaires and for interviews were purposely selected. Data gathering were done through multiple methods: interviews, questionnaires and literature reviews. Data were summarized analysed and presented into relevant emerging themes in relation to the research questions. Findings have revealed that, the level of yield of sunflower seeds in Dodoma Municipality was increasing years after year. At the same time, the acreage was also increasing but not as steps as the level of yields. The main factors which affected the development of small business of sunflower products were poor policy (Small and Medium Enterprise Development Policy), poor infrastructure, and lack of entrepreneur’s skills, technology, marketing orientation and the lack of capital in solving the challenges facing the sector, by utilizing the opportunity available developing or adopting new technology for growing of these sectors. These would help in creating a common understanding, and building adequate infrastructure as well as providing subsidies where necessary. |
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