Big Five Personality Factors and Travel Curiosity: Are They Related?

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dc.creatorJani, Dev
dc.date2016-06-07T10:51:36Z
dc.date2016-06-07T10:51:36Z
dc.date2014
dc.date.accessioned2018-04-18T12:36:46Z
dc.date.available2018-04-18T12:36:46Z
dc.descriptionFull text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/13032917.2014.909366
dc.descriptionDespite propositions relating the Big Five Factors of personality and travel curiosity, empirical evidence is lacking. This study examined the relationship between these two constructs within tourism settings. A survey strategy was employed in data collection that yielded 360 usable questionnaires. Findings indicate openness to experience to have a significant positive influence on the interest-type travel curiosity, while neuroticism and agreeableness to have a significant positive impact on the deprivation-type travel curiosity. Extraversion and conscientiousness had no significant effects on either of the two types of curiosity. The study affirms the applicability of openness to experience, neuroticism, and agreeableness in relating to travel curiosity. Destination marketers can thus use travel curiosity in their marketing communications to cater to different personalities.
dc.identifierJani, D., 2014. Big five personality factors and travel curiosity: are they related?. Anatolia, 25(3), pp.444-456.
dc.identifierhttp://hdl.handle.net/20.500.11810/2410
dc.identifier10.1080/13032917.2014.909366
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2410
dc.languageen
dc.publisherTaylor and Francis
dc.subjectPersonality
dc.subjectCuriosity
dc.subjectTravel information
dc.subjectTourism marketing
dc.titleBig Five Personality Factors and Travel Curiosity: Are They Related?
dc.typeJournal Article

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Department of Marketing