Tourism employment and local residents’ engagement in conservation of built heritage in Zanzibar Stone Town in Tanzania

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dc.creatorLwoga, Noel B.
dc.date2016-06-18T09:54:16Z
dc.date2016-06-18T09:54:16Z
dc.date2016-05-18
dc.date.accessioned2018-03-27T08:42:04Z
dc.date.available2018-03-27T08:42:04Z
dc.descriptionFull paper can be accessed from: http://www.scilit.net/article/10.2495/st160041
dc.descriptionThis study investigated the moderating effect of tourism employment on the relationship between attitudes to conservation, perceived social pressure, and perceived control on one hand, and intention to conserve built heritage on the other. This was an attempt to extend the theory of planned behaviour (TPB) which has been widely applied in conservation studies without integrating tourism factors that may exert effects on the relationships. A questionnaire survey was applied to 208 households in Zanzibar Stone Town. The results of the structural model verify the effect of attitudes, perceived social pressure and perceived control on intention to conserve. They also indicate that tourism employment significantly moderates the attitudes-intention and perceived social pressure-intention relationships. Overall, the study supports the extension of TPB with the inclusion of tourism employment as an important situational factor. Theoretical, policy and managerial implications are discussed.
dc.identifierhttp://hdl.handle.net/20.500.11810/2548
dc.identifier10.2495/st160041
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2548
dc.languageen
dc.publisherWITPress SUSTAINABLE TOURISM
dc.relationVolume 1;
dc.subjectTourism employment, conservation, resident, heritage, Zanzibar
dc.titleTourism employment and local residents’ engagement in conservation of built heritage in Zanzibar Stone Town in Tanzania
dc.typeConference Proceedings

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