An Assessment of Social Media as a Marketing Tool for the Growth of Small and Medium Enterprises”, a Case Study of Kinondoni district
| dc.creator | Msangi, Shadya | |
| dc.date | 2020-11-16T04:33:28Z | |
| dc.date | 2020-11-16T04:33:28Z | |
| dc.date | 2020 | |
| dc.date.accessioned | 2021-05-05T08:08:47Z | |
| dc.date.available | 2021-05-05T08:08:47Z | |
| dc.description | A Dissertation Submitted in Partial/Fulfillment of the Requirements for Award of the Degree of Master’s Degree in Business Administration in Corporate Management (MBA-CM) of Mzumbe University | |
| dc.description | The study was conducted at Kinondoni district and the title "An assessment of social media as a marketing tool for the growth of small and medium enterprises". The general objectives were assessing effectiveness of social media as a marketing tool for the growth of small and medium enterprises. Specifically, objectives are to assess the extent to which Instagram contribute to the growth of small and medium enterprises, to assess YouTube contribute to growth of SMEs, to determine whatsApp contribution on growth of small and medium enterprises and to assess the contribution of Facebook to growth of SMEs. The researcher used quantitative research design for collecting data and used purposive or judgemental sampling techniques to obtain a number of a representative from the population which is 204 respondent from the study. The data collected through questionnaire and documentary reviews and were analysed and data was processed by statistical package for social science (SPSS) and also the data was analysed, interpreted and presented in form of tables and graphs. The report found out that social media facilitate growing and most of entrepreneurs have got the access on internet which facilitates the promotion of the product also social media network reduces the cost of advertising budget. The study recommended that since social media were introduced there need to educate the people about the social media and how will benefit them into their business growth and the government should enact laws which will favour the SMEs on social media and prohibit the hacker people who hack social pages and blogs of entrepreneurs. | |
| dc.identifier | APA | |
| dc.identifier | http://hdl.handle.net/11192/4668 | |
| dc.identifier.uri | http://hdl.handle.net/11192/4668 | |
| dc.language | en | |
| dc.publisher | Mzumbe University | |
| dc.subject | Social media as a marketing tool | |
| dc.title | An Assessment of Social Media as a Marketing Tool for the Growth of Small and Medium Enterprises”, a Case Study of Kinondoni district | |
| dc.type | Thesis |