| dc.creator |
JOANNE, ALCOCK |
|
| dc.date |
2016-12-14T12:01:14Z |
|
| dc.date |
2016-12-14T12:01:14Z |
|
| dc.date |
2011 |
|
| dc.date.accessioned |
2018-03-24T17:58:35Z |
|
| dc.date.available |
2018-03-24T17:58:35Z |
|
| dc.identifier |
http://hdl.handle.net/11192/1923 |
|
| dc.identifier.uri |
http://hdl.handle.net/11192/1923 |
|
| dc.description |
A dissertation submitted to Aberystwyth University in partial fulfilment of the requirements of the degree of Magister in Scientia Economics (MSc) under Alternative Regulations |
|
| dc.description |
The purpose of the research is to investigate strategic marketing in academic libraries, incorporating elements of organisational orientation, strategic planning, and processes and procedures to support these. |
|
| dc.language |
en_US |
|
| dc.publisher |
mzumbe university |
|
| dc.subject |
marketing |
|
| dc.subject |
academic libraries |
|
| dc.title |
STRATEGIC MARKETING IN ACADEMIC LIBRARIES: AN EXAMINATION OF CURRENT PRACTICE |
|
| dc.type |
Thesis |
|