The role of mobile banking in banking industry
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Mzumbe University
Abstract
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A Dissertation Submitted in Fulfilment of the Requirement for the Degree of
Master of Business Administration in Corporate Management (MBA-CM) of
Mzumbe University
2019
This study specifically based on the role of Mobile Banking in banking industry. Data was collected through questionnaires with focus on the mobile banking; Adescriptivecross-sectionalresearchdesignwasemployedusingbothqualitativeand quantitative approaches. The study was brands use of questionnaire with structured and open-ended questions. Multi-stage and stratified sampling techniques was used for research sampling. Data collected from different institutions like BOT, commercial banks, MNOs, bank and MNO customers, mobile agents, and processed using the software package (SPSS) in which descriptive statistics methods such as frequencies and mean was used. The results from the study revealed that if there is a relative role played by the adoption of mobile banking including time, place independence, availability, and possibilities for remote transfer and queue avoidance and there was be a consideration on changes in banking service delivery. Further, the study brought recommendation on how to make the service effective
This study specifically based on the role of Mobile Banking in banking industry. Data was collected through questionnaires with focus on the mobile banking; Adescriptivecross-sectionalresearchdesignwasemployedusingbothqualitativeand quantitative approaches. The study was brands use of questionnaire with structured and open-ended questions. Multi-stage and stratified sampling techniques was used for research sampling. Data collected from different institutions like BOT, commercial banks, MNOs, bank and MNO customers, mobile agents, and processed using the software package (SPSS) in which descriptive statistics methods such as frequencies and mean was used. The results from the study revealed that if there is a relative role played by the adoption of mobile banking including time, place independence, availability, and possibilities for remote transfer and queue avoidance and there was be a consideration on changes in banking service delivery. Further, the study brought recommendation on how to make the service effective
Keywords
Mobile-Banking