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Marketing Management
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Conference Proceedings
[5]
Journal Articles
[31]
Thesis and Dissertation
[2]
Recent Submissions
Exploring the Challenges of Entrepreneurship Training Access to Farmers: The Case of Orange Farmers in Muheza, Tanzania
Tambwe, Mariam Ally
(
College of Business Education
,
)
Constraints of Accessing Debt Financing from Commercial Banks among Small and Medium Enterprises in Tanzania: A Literature Review
Mashenene, Robert Galan
(
College of Business Education
,
)
Fostering Entrepreneurial Mind-sets and Innovative Behaviour to Rural Youth in Mtwara, Tanzania
Tambwe, Mariam Ally
(
College of Business Education
,
)
Customer Relationship Marketing and its Influence on Customer Retention: A Case of Commercial Banking Industry in Tanzania
Magasi, Chacha
(
College of Business Education
,
)
The Impact of Gender Relationships of the Members of a Family and Its Impact on Family Businesses in Tanzania
Mazana, Mzomwe Yahya; Mutarubukwa, Pelagia Apolinali
(
College of Business Education
,
)
The Prospects and Challenges of Transforming Citrus Fruit Farmers’ Economy through ICT Delivered Entrepreneurship Education in Tanzania.
Tambwe, Mariam Ally
(
College of Business Education
,
)
Exploring Students’ Complaints Management in Higher Learning Institutions in Tanzania – Lessons from the College of Business Education
Mapunda, Margareth A.; Mramba, Nasibu R.
(
College of Business Education
,
)
The Influence of Tanzania Bureau of Standards Mark on Consumers’ Purchase Behaviou.
Bwemelo, Gordian S.
(
College of Business Education
,
)
Managing Students’ Job Opportunity Expectations in Tanzanian Context.
Mbise, Ester R.
(
College of Business Education
,
)
Challenges facing implementation of CompetencyBased Education and Training (CBET) system in Tanzanian Technical Institutions
Tambwe, Mariam Ally
(
College of Business Education Journal
,
)
The Role of Champion Products in Enhancing Export Performance: A Prediction for Tanzania’s Export Potential.
Bwemelo, Gordian S.
(
College of Business Education
,
)
Agribusiness Investment Opportunities in Dodoma Region, Tanzania
Mashenene, Robert Galan; Mlay, Lilian Simon; Tumaini, Jeremiah Wilhelm; Maziku, Petro
(
College of Business Education
,
)
Appraisal of Entrepreneurship Teaching and Learning Methods in Tanzania’s Higher Learning Institutions
Bwemelo, Gordian S.
(
College of Business Education
,
)
The effect of marketing mix strategies on adoption of internet banking in commercial banks: the case of commercial banks in Dar es salaam, Tanzania
Chille, Felix Joseph
(
Business Education Journal
,
)
Impediments of E-commerce Adoption among Small and Medium Enterprises in Tanzania: A Review
Mashenene, Robert Galan; .Rumanyika, Joel D
(
College of Business Education
,
)
The Effects of Socio-Cultural Factors on the Performance of Women Small and Medium Enterprises in Tanzania
Mashenene, Galan Rober; Maziku, Petro; Majenga, Annastazia
(
College of Business Education
,
)
Acceptability and Feasibility of KAIZEN as a Strategy for Improving SSMEs’ Performance in Tanzania.
Bwemelo, Gordian S.
(
College of Business Education
,
)
The Marketing Communication Strategies of Street Vendors in Dar es Salaam Tanzania
Mramba, Nasibu Rajabu
(
College of Business Education
,
)
Mobile marketing application for entrepreneurship development: Codesign with women entrepreneurs in Iringa, Tanzania
Mbise, Esther Rosinner; Kapinga, Alsen Florian; Montero, Calkin Suero
(
College of Business Education
,
)
Assessing the Efficiency of Marketing Communication Tools Used by Tanzanian Handcrafts for Enhancing Export Performance.
Tambwe, Mariam Ally
(
College Business Education (CBE)
,
)
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Author
Mashenene, Robert Galan (11)
Tambwe, Mariam Ally (7)
Bwemelo, Gordian S. (5)
Chille, Felix Joseph (3)
Bwemelo, Gordian Stanslaus (2)
Maziku, Petro (2)
Mramba, Nasibu Rajabu (2)
.Rumanyika, Joel D (1)
Haule, Michael (1)
Kapinga, Alsen Florian (1)
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Subject
adoption (3)
customers (3)
banking (2)
challenges (2)
Consumer response, Counterfeit medicines, Dar es Salaam City, Tanzania (2)
Dar es salaam (2)
internet (2)
Marketing mix (2)
Marketing mix, internet, banking, adoption, customers, Dar es salaam (2)
: marketing communication strategies, street vendors. (1)
... View More