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Consumers’ Response toward Counterfeit Medicines in Dar Es Salaam City, Tanzania: A Comparative Analysis

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dc.creator Bwemelo, Gordian Stanslaus
dc.creator Mashenene, Robert Galan
dc.date 2019-06-27T08:43:57Z
dc.date 2019-06-27T08:43:57Z
dc.date 2015-07-05
dc.date.accessioned 2021-05-05T12:35:26Z
dc.date.available 2021-05-05T12:35:26Z
dc.identifier 978-1-63415-477-2
dc.identifier http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/264
dc.identifier.uri http://hdl.handle.net/123456789/73686
dc.description Medicine counterfeiting is a growing problem and has been repeatedly reported to flourish elsewhere in the world including Tanzania. This paper provides an analysis of consumer awareness and responses towards counterfeit medicines in Tanzania by comparing the 2008 study to 2015 study. Both studies adopted a cross-sectional research design using a questionnaire to collect data from 100 consumers in Dar es Salaam region who were selected using quota sampling technique. Descriptive analysis was employed to analyse data. Results from both studies consistently show that majority of the consumers are aware of the existence of counterfeit medicines in Tanzania. The 2008 study indicates out 57.6% of consumers who had encountered counterfeit medicines, only 3.5% of them reported to the police. Similarly, in the 2015 study, it was further revealed that the majority of consumers who encountered counterfeit medicines took no any action other than throwing the medicine or telling the pharmacist. This may suggest that consumers in Tanzania have not significantly adopted measures to shield themselves from counterfeit medications. The studies consistently conclude that consumers lack awareness and understanding of how and where to report cases of counterfeit medicines. This paper recommends that the Tanzania Foods and Drugs Authority (TFDA) and other governmental authorities should establish partnership with NonGovernment Organizations (NGOs) to jointly create and disseminate educational messages on counterfeit medicines.
dc.format application/pdf
dc.language en
dc.publisher College of Business Education
dc.subject Consumer response, Counterfeit medicines, Dar es Salaam City, Tanzania
dc.title Consumers’ Response toward Counterfeit Medicines in Dar Es Salaam City, Tanzania: A Comparative Analysis
dc.type Article


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