Description:
Abstract
This study examines factors affecting sustainability of growth of women’s micro-businesses in
MCM in Nyamagana District in Tanzania. Growth of women owned micro-businesses
entrepreneurs was not in sustainable way, thus affected their business expansion, their standard of
living, economic growth and employment. Different literature reviews pointed out various factors
that affected sustainability of growth of women’s micro-businesses to the extent that their
businesses growth was not sustainable. The objective of this study was to identify factors affecting
sustainability of growth of women’s micro-businesses in Mwanza Central Market (MCM) by
examining knowledge and skills of women on micro-business, accessibility of women to
entrepreneurial training programs on growth basis, effort made in improving women skills and
knowledge in loan proposals writing, to identify constraints which affect sustainability of their
growth and to develop and implement strategies in order to promote sustainability of growth of
women micro-businesses in the market.
This study covers women’s micro-businesses entrepreneur in MCM through interviewing and
providing questionnaires to 80 women doing business in the market. To find out factors affecting
sustainability of growth of women’s micro-businesses, sixteen questionnaires were designed and
issued to eighty women’s micro-businesses in MCM and ten interview questions designed and
asked to individual women who owned micro-businesses in the market in order to collect primary
data so that to answer research questions. The findings were discussed within the context of the
literature review. Analysis of these data yielded different views of women’s micro-businesses on
various factors affecting sustainable growth. The analysis shown that there were factors which
affected women’s micro-businesses growth in the market.
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The findings revealed that the most affecting factors were; heavy taxes, lack of knowledge on
marketing their products, low level of education, inability to secure loan through loan proposal
writing, lack of entrepreneurial skills, lack of raw material, lack of confidence and enough
customers were the major factors to growth of women’s micro-businesses in the market.
For effective sustainable growth of women’s micro-businesses in MCM, focus should be directed
on training programs to women’s micro-businesses in the market so that they can acquire
knowledge and skills on how to conduct their businesses in the market. This include knowledge on
how they should raise their capital through loan proposal writing, to market their products, to
negotiate with their customers and to minimize tax liability so that to promote women’s micro business growth in MCM