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Characteristics and factors that differentiate Internet users and non-users as information seekers: The case of rural women in Tanzania

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dc.creator Lwoga, Edda Tandi
dc.creator Chigona, Wallace
dc.date 2019-05-13T16:07:27Z
dc.date 2019-05-13T16:07:27Z
dc.date 2017-05
dc.date.accessioned 2022-10-20T08:35:17Z
dc.date.available 2022-10-20T08:35:17Z
dc.identifier http://dspace.cbe.ac.tz:8080/xmlui/handle/123456789/191
dc.identifier.uri http://hdl.handle.net/123456789/79629
dc.description The purpose of this study was to investigate the information needs and information-seeking patterns of users and non-users of the Internet among rural women in Tanzania. The study used mixed research sequential design, wherein the initial qualitative phase informed the design of the cross-sectional questionnaire surveys. The study was conducted in three rural districts in Tanzania that have telecentres: Sengerema, Kongwa and Kilosa districts. In 2014, the study conducted focus group discussions (FGDs): six FGDs with 37 Internet users, and six with 36 non-users. In 2015, questionnaire surveys were administered to 90 users and 90 non-users of Internet from telecenters. The findings showed that there were similarities in the major information needs and information seeking patterns of both users and non-users of Internet, although some variations were noted. Demographic characteristics related to education level, income and number of information sources played a key role in discriminating between Internet users and non-users. This study provides empirical findings for telecenters,libraries and other rural information providers to develop and offer relevant user-centered information services that are gender sensitive, to facilitate equitable access to relevant information for rational decision-making.
dc.format application/pdf
dc.language en
dc.publisher College of Business Education
dc.relation Volume 33;Issue No: 5
dc.subject information behavior, information seeking, Internet users, rural women, Tanzania
dc.title Characteristics and factors that differentiate Internet users and non-users as information seekers: The case of rural women in Tanzania
dc.type Article


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