The primary objective of this case is to provide basic knowledge on how to manage start-up phase for prospective entrepreneurs. Secondary issues include strategies that were employed to locate committed business partners; managing start-up challenges and how to strategically position the new business. The founder's success story provides a discussion ground for students and entrepreneurs on how they would have done it differently leading to alternatives solutions. The case requires a maximum of one-half to one hour of classroom discussion and is expected to require approximately two hours of students preparation outside class.
The case narrates an experience of an entrepreneur, Mr. Enock Walter who wanted to establish a secondary school immediately after bachelor's graduation. He was saddened by many teachers who believed they were in the wrong profession where they had to endure miserable lives. Besides lacking business knowledge and know-how on how to realize his dream, Mr. Walter struggled to acquire them and established the school seven years later. Going through his experience, students are provided with dilemmas requiring them to develop, analyze, and prioritize entrepreneur's challenges during start-up. Students can also perform financial ratio analysis from the financial statements provided.
University of Dar es Salaam Entrepreneurship Centre