This paper discusses research results of the study on the role of journalists, public relations personnel and mass communicators in educating people about giftedness and talentedness. It begins by highlighting the definitions of giftedness and talentedness. The paper briefly presents the historical background of gifted and talented individuals. The study was conducted at the institute of Journalism and Mass Communication of the University of Dar es Salaam (IJMC). There were 97 participants whereby 64 (65.97%) were females and 28 (28.86%) were males. Five (5.15%) did not indicate whether they were males or females. The study indicate that many students thought tat giftedness and talentedness was a gift from God. The participants also indicated that media had a big role to play in awareness raising , educating people about the gifted and talented and their conditions in general. It was recommended among other things that media have to play a big role on sensitizing people about giftedness and talentedness.