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The impact of risks to customers’ trust on using mobile money transfer services in Tanzania: a case study of M-pesa in Dodoma municipal

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dc.creator Saulo, Uledi
dc.date 2019-08-26T07:45:37Z
dc.date 2019-08-26T07:45:37Z
dc.date 2016
dc.date.accessioned 2022-10-20T13:46:55Z
dc.date.available 2022-10-20T13:46:55Z
dc.identifier Saulo, U. (2016). The impact of risks to customers’ trust on using mobile money transfer services in Tanzania: a case study of M-pesa in Dodoma municipal. Dodoma: The University of Dodoma
dc.identifier http://hdl.handle.net/20.500.12661/1065
dc.identifier.uri http://hdl.handle.net/20.500.12661/1065
dc.description Dissertation (MSc Computer Science)
dc.description This dissertation examines the impact of risks to customers’ trust on using mobile money transfer services in Tanzania, with a special focus on risk including the facets of perceived risks which are performance risk, security/privacy risk, time risk, social risk and financial risk. These aspects are covered through a critical review of existing literature, secondary data and a survey targeting mobile phone users with M-Pesa accounts and M-Pesa agents living in Dodoma Municipal. The research has found that customers in Tanzania will consider adopting mobile banking as long as it is perceived to be useful and perceived to be easy to use but the most critical factor for the customer is risk. Furthermore, the mobile banking service providers, mobile network providers, should be trusted. Trust was found to be significantly negatively correlated to risk. Thus, trust plays a role in risk mitigation and in enhancing customer loyalty. The results show that, Vodacom network is characterized with much busy hours something which degrades the accessibility of the offered services like M-Pesa. The Vodacom network operator was advised to reduce the restoration period after failure and to increase the capacity of network so as to sustain more customers and the offered services like M-Pesa.
dc.language en
dc.publisher The University of Dodoma
dc.subject Mobile money transfer
dc.subject Money transfer
dc.subject Tanzania
dc.subject Dodoma Municipality
dc.subject M-pesa
dc.subject Mobile money users
dc.subject Money transfer services
dc.title The impact of risks to customers’ trust on using mobile money transfer services in Tanzania: a case study of M-pesa in Dodoma municipal
dc.type Dissertation


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