Dissertation (Master of Business Administration)The study was aimed to assess the impact of relationship quality on customer loyalty in Tanzania hotel industry. It was carried out in New Dodoma hotel as the case study. The specific objectives are to understand Relationship Quality (RQ) at New Dodoma hotel, to assess customer loyalty level at the New Dodoma hotel and to examine the impact of RQ on customer loyalty at New Dodoma hotel. A cross-sectional and descriptive research design was adopted. A sample size of 100 respondents was obtained through systematic sampling techniques. Quantitative data were analyzed using simple descriptive statistics and inferential statistics. Findings from this study pointed that there was a good relationship quality and a high level of customer loyalty at the New Dodoma Hotel. Therefore, from the findings presented above, it has been concluded that relationship quality has an impact on customer loyalty in Tanzania Hotel Industry. It is recommended that the New Dodoma Hotel should continue to provide good service to their customers so as to increase customer loyalty as well as to attract new customer and the New Dodoma Hotel advised to train their staff so as to increase their customer relation skills which will ensure the customer to believe the hotel staffs that are concerned for their well-being.