The impact of relationship quality on customer loyalty in Tanzania hotel industry: a case study of the New Dodoma hotel

Ngalesoni, Obedi Lemburis

dc.creator	Ngalesoni, Obedi Lemburis
dc.date	2018-10-11T12:28:54Z
dc.date	2018-10-11T12:28:54Z
dc.date	2017
dc.date.accessioned	2022-10-20T12:07:22Z
dc.date.available	2022-10-20T12:07:22Z
dc.identifier	Ngalesoni, O. L. (2017). The impact of relationship quality on customer loyalty in Tanzania hotel industry: a case study of the New Dodoma hotel. Dodoma: The University of Dodoma
dc.identifier	http://hdl.handle.net/20.500.12661/474
dc.identifier.uri	http://hdl.handle.net/20.500.12661/474
dc.description	Dissertation (Master of Business Administration)
dc.description	The study was aimed to assess the impact of relationship quality on customer loyalty in Tanzania hotel industry. It was carried out in New Dodoma hotel as the case study. The specific objectives are to understand Relationship Quality (RQ) at New Dodoma hotel, to assess customer loyalty level at the New Dodoma hotel and to examine the impact of RQ on customer loyalty at New Dodoma hotel. A cross-sectional and descriptive research design was adopted. A sample size of 100 respondents was obtained through systematic sampling techniques. Quantitative data were analyzed using simple descriptive statistics and inferential statistics. Findings from this study pointed that there was a good relationship quality and a high level of customer loyalty at the New Dodoma Hotel. Therefore, from the findings presented above, it has been concluded that relationship quality has an impact on customer loyalty in Tanzania Hotel Industry. It is recommended that the New Dodoma Hotel should continue to provide good service to their customers so as to increase customer loyalty as well as to attract new customer and the New Dodoma Hotel advised to train their staff so as to increase their customer relation skills which will ensure the customer to believe the hotel staffs that are concerned for their well-being.
dc.language	en
dc.publisher	The University of Dodoma
dc.subject	New Dodoma hotel
dc.subject	Dodoma
dc.subject	Tanzania
dc.subject	Dodoma hotel
dc.subject	Hotel industry
dc.subject	Customer satisfaction
dc.subject	Relationship marketing
dc.subject	Marketing
dc.subject	Customer loyalty
dc.subject	Relationship quality
dc.subject	Hotel
dc.subject	Hospitality industry
dc.title	The impact of relationship quality on customer loyalty in Tanzania hotel industry: a case study of the New Dodoma hotel
dc.type	Dissertation