Personality, Satisfaction, Image, Ambience, and Loyalty: Testing Their Relationships in the Hotel Industry

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dc.creatorJani, Dev
dc.creatorHan, Heesup
dc.date2016-06-07T10:42:01Z
dc.date2016-06-07T10:42:01Z
dc.date2014
dc.date.accessioned2018-04-18T12:36:46Z
dc.date.available2018-04-18T12:36:46Z
dc.descriptionThis article appraises a theoretical model that relates personality, satisfaction, loyalty, ambience, and image in a hotel setting. The results of the structural equation modeling indicated that extraversion, agreeableness, and neuroticism among the Big Five Personality Factors significantly affect satisfaction. Satisfaction had a significant impact on hotel image and guests’ loyalty. Compared to satisfaction, hotel image had a lesser impact on loyalty as well as being a mediator for the impact of satisfaction on loyalty. The moderating role of hotel ambience in the proposed theoretical framework was also identified. The results offer hoteliers potential strategies/tactics for loyalty enhancement.
dc.identifierJani, D. and Han, H., 2014. Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry. International Journal of Hospitality Management, 37, pp.11-20.
dc.identifierhttp://hdl.handle.net/20.500.11810/2409
dc.identifier10.1016/j.ijhm.2013.10.007
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2409
dc.languageen
dc.publisherElsevier
dc.subjectHotel
dc.subjectImage
dc.subjectSatisfaction
dc.subjectAmbience
dc.subjectPersonality
dc.subjectLoyalty
dc.titlePersonality, Satisfaction, Image, Ambience, and Loyalty: Testing Their Relationships in the Hotel Industry
dc.typeJournal Article, Peer Reviewed

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