Department of Marketing
Permanent URI for this collectionhttp://repository.costech.or.tz/handle/123456789/2222
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Item Contextual differences in tourism-agriculture linkages in selected regions of Tanzania.(Cambridge Scholars Publishing) Jani, Dev; Nguni, WinnieItem Challenges facing lodging operations in Tanzania’s national parks(Cambridge Scholars Publishing) Mhalafu, Francis; Jani, DevItem Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry: evidence from Vodacom Company(University of Dar es Salaam Library Journal) Mbura, Omari K.Item Salient Attributes to Employee Compliance with Mobile Operation Ethics in Tanzania: A Case of Vodacom Tanzania Plc(University of Dar es Salaam Library Journal) Omari & Kagoya, Mbura&SumayaItem Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students(University of Dar es Salaam Library Journal) Mbura&Sumaya M., Omari K.& KagoyaItem Promotion Strategies and Performance of Commercial Banks: Evidence from CRDB Bank Plc in Tanzania(Tanzanian Economic Review) Mbura & Sekela§, Omari & SekelaItem LINKING ENTREPRENEURIAL MOTIVATION FACTORS TO FIRM GROWTH: EMPIRICAL EVIDENCE FROM THE CONSTRUCTION INDUSTRY IN TANZANIA(Business Management Review (BMR), UDBS) Okangi, Fred PhanuelItem The role of boards of directors of family-owned microfinance institutions Lessons from the boardroom(Emerald Group Publishing Limited) Mori, Neema; Charles, GoodluckItem Local Participation and Satisfaction with Developmental Projects: Segmentation of Saemaeul Undong Participants in Tanzania(UDSM) Suphian, Robert; Jani, DevItem Loanrepaymentperformanceof clientsofinformal lendinginstitutions Doborrowinghistoriesanddynamic incentivesmatter?(Emerald Group Publishing Limited) Charles, Goodluck; Mori, NeemaItem INCLUSIVE WASTE GOVERNANCE AND GRASSROOTS INNOVATIONS FOR SOCIAL, ENVIRONMENTAL AND ECONOMIC CHANGE(Wiego) Adalberto, M. M. de Azevedo; Sebastián, Carenzo; Charles, Goodluck; Gutberlet, Jutta; Jaan-Henrik, Kain; Michael, O. Oloko; Jessica, Pérez Reynosa; Patrik, Zapata; María José, Zapata CamposItem Rutashobya, L. K., Allan, I. S. and Nilsson, K. (2009) Gender, social networks and entrepreneurial outcomes in Tanzania. Journal of African Business. Vol. 10, Issue 3, pp. 67-83.(Routledge, Taylor & Francis Goup.) Rutashobya, L. K., Allan, I. S. and Nilsson, K.Item Entrepreneurialorientationinthe hospitalityindustry:evidence fromTanzania(Emerald) Njoroge, Msafiri, Wineaster, Lena, Omari Anderson, Mossberg,MburaItem Quality Standards and Export Performance of Tanzania Food-Based Small and Medium Sized Enterprises: Conceptual Model Development(Tanzania Journal of Development Studies) Khalifa Mbura*, OmarItem The effect of the regulatory framework on the competitiveness of the dairy sector in TanzaniaGoodluck, Charles UrassaItem Coping with the African Business Environment: Enterprise Strategy in Response to Institutional Uncertainty in Tanzania(Routledge-Taylor & Fransis) Michael, Hansen; Thilde, Langevang,; Lettice, Rutashobya; Urassa, GoodluckItem Public–Private Dialogue and Policy Reforms: Lessons from TanzaniaCharles, GoodluckItem Allan, I, S, (2018) Entrepreneurship training and self-employment choices of graduates: Experience from selected Tanzanian universities. Tanzania. Business Management Review. Vol.21, Issue 2, pp. 14-29.(University of Dar es Salaam, Business School.) Allan, Issack ShimbaItem Innovationstrategyandeconomic sustainabilityinthe hospitalityindustry(Emerald) Njoroge, Msafiri, Wineaster, Lena, Omari Anderson, Mossberg,Mbura