STRATEGIC MARKETING IN ACADEMIC LIBRARIES: AN EXAMINATION OF CURRENT PRACTICE

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dc.creatorJOANNE, ALCOCK
dc.date2016-12-14T12:01:14Z
dc.date2016-12-14T12:01:14Z
dc.date2011
dc.date.accessioned2018-03-24T17:58:35Z
dc.date.available2018-03-24T17:58:35Z
dc.descriptionA dissertation submitted to Aberystwyth University in partial fulfilment of the requirements of the degree of Magister in Scientia Economics (MSc) under Alternative Regulations
dc.descriptionThe purpose of the research is to investigate strategic marketing in academic libraries, incorporating elements of organisational orientation, strategic planning, and processes and procedures to support these.
dc.identifierhttp://hdl.handle.net/11192/1923
dc.identifier.urihttp://hdl.handle.net/11192/1923
dc.languageen_US
dc.publishermzumbe university
dc.subjectmarketing
dc.subjectacademic libraries
dc.titleSTRATEGIC MARKETING IN ACADEMIC LIBRARIES: AN EXAMINATION OF CURRENT PRACTICE
dc.typeThesis

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