User-generated Destination Image through Weblogs: A Comparison of Pre- and Post-visit Images

Simple item page
dc.creatorJani, Dev
dc.creatorHwang, Yeong H.
dc.date2016-06-07T12:43:36Z
dc.date2016-06-07T12:43:36Z
dc.date2011
dc.date.accessioned2018-04-18T12:36:46Z
dc.date.available2018-04-18T12:36:46Z
dc.descriptionFull text can be accessed at http://www.tandfonline.com/doi/abs/10.1080/10941665.2011.572670
dc.descriptionDespite the increase in use of user-generated electronic content as an information source by tourists, its influence in destination image formation is not yet fully understood. This research aimed to explore the communicated destination image held by tourists to Zanzibar Island (Tanzania) by utilizing communications in Lonely Planet. Content analysis of 214 posts using TextSTAT yielded 13 destination attributes. Comparatively, functional attributes were dominant in potential tourists whereas post-travel image perception was dominated by psychological attributes. Those who have visited tended to have a positive image of the island compared with those who are planning to visit the island. The results necessitate the differential use of the functional- and psychological-based information in communicating with tourists at different information-search stages. Studies to capture communications in another language are recommended as well as the employment of methodologies that might reveal hidden images held by tourists.
dc.identifierJani, D. and Hwang, Y.H., 2011. User-generated destination image through weblogs: A comparison of pre-and post-visit images. Asia Pacific Journal of Tourism Research, 16(3), pp.339-356.
dc.identifier10.1080/10941665.2011.572670
dc.identifierhttp://hdl.handle.net/20.500.11810/2414
dc.identifier.urihttp://hdl.handle.net/20.500.11810/2414
dc.languageen
dc.publisherTaylor and Francis
dc.subjectDestination image
dc.subjectContent analysis
dc.subjectWeblogs
dc.subjectTravel status
dc.titleUser-generated Destination Image through Weblogs: A Comparison of Pre- and Post-visit Images
dc.typeJournal Article

Files

Collections

Department of Marketing